Our Story
Meet RoseGaard
Built on Finance. Driven by Relationships.
How We Started
Founded on Experience. Built for Dealerships.
RoseGaard was co-founded by Eli Oatman and Isabel Schindler after developing a shared passion for Finance, Sales, relationships, and the automotive industry.
With more than 20 years of combined Finance experience, Eli and Isabel recognized the value of creating an agency where dealerships could receive more than access to F&I products.
They wanted to build a company centered around relationships, experience, support, and performance — a partner dealerships could actually know, trust, and communicate with.
Eli Oatman
Co-CEO & Co-Founder
Eli brings a deep passion for Finance and Sales, along with years of experience in the automotive finance industry. He is passionate about helping dealerships and F&I professionals identify opportunities, improve performance, and build stronger customer relationships.
Outside of RoseGaard, Eli is a dedicated father to two sons who keep him extremely busy with sports. When he isn't working or supporting his sons at their activities, he enjoys golfing, spending time on the boat, discovering great restaurants, and traveling with family.
Isabel Schindler
Co-CEO & Co-Founder
Isabel brings extensive Finance experience, business knowledge, and a strong relationship-focused approach to RoseGaard. As Co-Founder, she plays a key role in building RoseGaard's relationships with dealerships, partners, and industry professionals.
Outside of RoseGaard, Isabel enjoys golfing, spending time on the boat, discovering great restaurants, spending time with her two dogs, and enjoying time with family and friends.
Our Approach
Relationships First. Always.
We believe the best partnerships aren't transactional. They're built over time.
That means answering the phone, communicating clearly, understanding the dealership, solving problems, and continuing to show up after the sale.
That's the RoseGaard approach.